Chinese Art Influence on Western Culture Essay Example | Topics and Well Written Essays - 750 words

Chinese Art Influence on Western Culture - Essay Example This interest was mainly fostered on appreciation for the unknown, as most Europeans were never afforded the chance to visit China themselves. This paper will analyze in-depth four pieces of Chinese art from a specific region of China—Jiangxi province, Jingdezhen—and how they have evolved and shaped western art; the four pieces of art are a Meiping vase, Porcelain serving dish with fish design, water fountain and basin, and dish with phoenix and peonies. The Meiping vase was first forged during the Yuan dynasty around roughly 1320 A.D. – 1350 A.D. This tall blue and white vase shows two figurative scenes that derive from the drama Xi Xiang Ji, which is a play about an affair between a young scholar and the daughter of a high ranking minister. The form of drama was particularly popular during this period in Chinese history, and this can be shown with the Meiping vase. The idea of showing narratives from novels and dramas was first derived during the Jin dynasty an d then subsequently the Yuan dynasty. Despite this fact, examples like the Meiping vase are very rare before the seventeenth century. This particular type of vase has become very popular with western art lovers, with this form of vase, or similar ones, commonplace in the homes of many upper-middle class homes. Likewise, the Porcelain serving dish with fish design also came from the Yuan dynasty during a similar era (1330 A.D. – 1360 A.D.). It comes as no surprise then that the design and style of this Porcelain serving dish are very similar to the Meiping vase. As such, it is also a common feature in many homes of western art lovers. The dish began to be exported during the Yuan dynasty to regions such as India, the Middle East, and North Africa. As Chinese did not usually travel too far out of their homeland, Arab and Persian merchants often had the task of exporting ceramics like this one (Medley 170). The reason why the dish was so popular everywhere it traveled was that i t was larger than most other dishes, thus offering space for large amounts of food to be consumed. Other regions tailored the dish to suit their own cultures, but western art has largely kept Chinese dishes like these in their original forms. The water fountain and base is in complete contrast to the previous two pieces of art from the Ying dynasty; this work of art is derived from the Qing dynasty at the much later period of 1735 A.D. – 1740 A.D. This would have likely been used by the Chinese as a means to wash their hands after a meal. While western culture does not use exactly instruments like these to wash hands, it has taken the concept and used it to turn into a sink. Another interesting fact about this work is that it was designed not by a Chinese artist, but by the well-respected Dutch painter Cornells Pronk. Pronk was commissioned by the Dutch East India Company to produce artwork that would sell better back in his homeland rather than Chinese made pieces of art. Fo r this reason, this work of art is starkly different to the rest of the pieces in that it was designed by a western for western tastes while still trying to capture Chinese designs. Similar to the first two works of art, the dish with phoenix and peonies also comes from the Yuan dynasty and around the same time period (mid-fourteenth century). The designs on this dish are typical of dishes of that era just as in the Meiping vase and Porcelain serving

Arts and Heritage Marketing Essay Example | Topics and Well Written Essays - 1500 words

Arts and Heritage Marketing - Essay Example Located at the pulsating heart of London, the Tate Britain happens to be an art gallery exhibiting some of the finest collections of British artifacts and paintings. The main gallery, which is a part of the Tate gallery network in Britain, houses several channels that oversee the branding of contemporary art with music. Works of some of the most notable poets, artists and musicians of the present generation, including William Blake, Sonia Boyce, Damien Hirst, Cornelia Parker, Mark Dion, Tracey Emin, Bruce Nauman, and Jeffrey Lewis, are showcased at the gallery. Antique English art and global contemporary art have been put on display in the Gallery with due importance attached to their careful preservation (Tate Britain n. d.). The first segment of this report is going to provide a SWOT analysis of the internal strengths and weaknesses of the Tate Britain, followed by a close scrutiny of the outside scopes of further development and possible difficulties in functional integrity. The analysis will be made to key out a few target markets to which the products of the Gallery may be sold. The second part of the report will document the marketing action plan by incorporating the basic marketing strategies and relating them to the outcomes of the SWOT analysis. Recommendations for improvement will be made keeping in mind the budgetary constraints of marketing. The idea of value-based branding may be looked into for drawing out a prospective marketing strategy for the Tate Gallery. As an art and heritage museum that has been serving the interest of a very select group of art collectors and lovers for a long time, the Tate Gallery essentially has a unique selling proposition only in terms of the intrinsic values of its collections. The concept of cross-cultural branding comes in contention as well as this art house has in its repertoire not just the indigenous British artifacts, but also many works of art from other cultures around Europe. In a