Online Gaming 7cs of Customer Interface Essays

Online Gaming 7cs of Customer Interface Essays Online Gaming 7cs of Customer Interface Essay Online Gaming 7cs of Customer Interface Essay Online Gaming Part A Online gaming has become a culture in its own, there is an entire industry for online gaming that incorporates itself in the console gaming, gambling and the pc gaming. Almost every game you buy in shopping centres will have an online gaming option whether it is a console game or a pc game. Online entertainment has become a form of human communication and is taking the internet industry by storm. World of war craft has hit the online gaming demographic with huge success and therefore is the best example of this ever growing industry. For my half of the website audit I investigated the online gaming craze as a whole industry and did not limit myself to a specific company or topic, I looked at children’s online gaming sites, manufacturer sites for the online the gaming option on consol game units, aggregate sites for free online games and a manufacturer site for the largest online game, world of war craft. The 7Cs of Customer interface Context In investigating the context of these websites navigation, ecommerce and promotion seemed to be the priority and general purpose of both aggregate and manufacturer websites. The manufacturer websites like, blizzard. com/ and xboxworld. com. au/games/xbox-360/show/b where very product based in the aesthetical side of the website, all of the images and themes for these website appealed to the larger demographic that uses this kind of entertainment. The aggregate sites are basically used as portals for the online games and are centred around ease of navigation and feedback on the services available. Content Apart from the popup advertising there was not much video or animation involved in any of the homepages for these websites. The home page seemed to be the centre unit for navigation and was essentially made up of still imaging and text. The only website that offered any kind of detailed background on the company was the wiggles website which had an about us option in the navigation toolbar. All of these websites are high stimulating and, depending on the end users, appealing to the consumer. It seems that online gaming websites are highly individual and highly interactive with the consumer and promotes pull advertising as opposed to push promotion. Each website offered a product in a different stage in its product lifecycle, blizzard offered a product well into its commitment stage where as xboxworld. com offered a new and innovative product that has yet to be explored. The wiggles websites is more into the exploration stage of its product lifecycle and therefore promoted easy navigation for easy exploration and as the targeted demographic for this site are children under the age of 10 it needs to be easy to use which they have accommodated for. Community Some of these websites offered user forums for members of the site to voice their opinions on the products and services available. Whereas others offered a rating system that foregrounds the previous users opinions of the services available Customization All of these sites have membership options for frequent visitors to the sites. Being a member allows the user to view in more detail the ratings for games and the popularity of the games available. Communication Mostly forums on the products and five star ratings are the only forms of cross user communicate. Connection Apart from blizzards slow connection time in the opening of the website most of the other sites seemed to be pretty efficient when it came to the riginal opening of the site. The two aggregate sites had navigation points and links to other sites containing the games available which meant a short wait before playing the games as the site had to connect with other websites. Commerce All these sites have membership options. Manufacturer sites offered discounted online purchasing for their products like xboxworld. com offered discount on games and the consols where as to become a member of blizzard you have to register with world of war craft game which cost money to set up your blizzard account. Webqual Evaluation There are four categories to the Webqual website audit; ease of use, usefulness, entertainment and complementary relationship. In applying this style of audit to these websites no individual website stood out conclusively. All seemed to excel in different areas. Shock wave was easy to use in that it was easy to read and navigate through the programs. Xbox world was the most useful as it catered for the consumer looking for info on available products and discounts instead of jumping straight into the online gaming. The wiggles and the blizzard website provided good form of entertainment in that it was innovative and had appropriate visual appeal for the demographic they were designed to attract. And all of them foregrounded the same kind of image the company behind them strives to achieve. Online Marketing Tool Out of the possible e-commerce option available to the users of these sites, the five star rating seemed to be the best form of ecommerce and consumer behavi our evaluation. This option allowed a user to give a game or a service a rating out of five. This allowed for user to administration communication and user to user communication. The administrators of the sites are able to see which services or games are most popular and which are not worth keeping on the site, this is a good way of understanding the consumer behaviour of a site majority target market between online and offline services and products. Online Gaming Part B The five websites that I evaluated were all aggregate sites of the online game known as ‘World of Warcraft’. I chose to do this in order to compare all five aggregate sites which provide similar types of service to assess which of them excels from the rest. The 7Cs of Customer interface Context Context is defined as the look-and-feel of a screen-to-face customer interface. The sites are all designed to focus on the navigational aspects rather than the use of excessive graphics or animations. All five sites feature a nice simple layout with minimal graphics and contrasting colours however thottbot. com is the only site that makes use of a clear white background which creates a sense of calm and draws the eye to the products. The information being provided by all the sites are all nicely categorized and broken down into smaller segments for a more organized presentation. The search tab is one of the most useful tools when gathering information as it enables fast and easy access to information which allakhazam. com, thottbot. com and wowguru. com makes use of. Content Since the primary role of the sites is to provide users with information, the main mediums used were primarily text and images via the offering mix however wowguru. com takes it one step further by adding audio and video aspects to its contents where users can actually view movies that others have posted on the site for additional information purposes. Most of the sites use promotions on their front page to advertise their content on the other hand worldofwar. net takes advantage of the appeal mix creating emotional reactions to promote their site. Thottbot. com is the only site that struggles in this category not because it lacks content but due to the fact that the information it provides is inaccurate or out of date. Community Forums are the most used type of medium for user-to-user, user-to-admin and admin-to-user communications. Most of the sites aside from thottbot. om and worldofwconline. com makes use of forums and breaks them down to simple categories for more convenient communications. Additional features were provided by allakhazam. com where IRC chat was used for instant communication between users and admin. Customization All the sites that has access to forums enables personalization by creating login registrations primarily used so that users can post on forums and also to receive personalized e-mails through the sit e however further personalization are offered by allakhazam. com and worldofwar. et through upgrading of membership which means that users that upgrade their normal membership to premium membership for a small amount of fee have access to more additional features and customization. Communication Hybrid communication makes use of both broadcast which is a one-way information exchange from organization to user and interactive communication which is a two-way communication between the organization and the user. All the sites use this form of communication aside from worldofwconline. com which only uses broadcast communication. The main medium for hybrid communication is via the forums or IRC chat option through allakhazam. com. Connection Load times of the sites are fairly quick depending on the internet connection speed of the users however thottbot. com always loads the fastest due to its simple layout and design which consist mainly of a search tab located in the middle of the page. All the sites have links and affiliates to major online stores and other online gaming sites as well increasing traffic and user base. Commerce Worldofwar. net and allakhazam. om are the only two website where registration, security and credit card approvals are utilized via paypal. This is mainly due to the users wanting to upgrade their regular memberships to premium membership for additional features and more customization. Webqual Evaluation Most of the sites featured a very nicely designed layout with navigational options arranged and categorized neatly having said that the site that excels the most is allakhazam. com d ue to the consistent balance of both text and graphics. On the other hand worldofwconline. om uses too much text with small fonts making it hard to read and understand. Users would find sites that use the search tab to be more convenient to operate and navigate. The most useful site would probably be allakhazam. com as it provides all the relevant information accurately in a secure environment. The response time however varies in all the sites as post in the forums would only be answered when members log in. Wowguru. com dominates the entertainment category as it is the only medium that features audio and video aside from the text and graphics that all the rest of the other sites posses. All the sites have a good complementary relationship as there is good synergy between the internet and the company images. Online marketing tool The online marketing tool that is chosen to evaluate the sites is the forums as it is the best form of ecommerce and consumer behaviour evaluation criteria for these sites. The number of posts and user profile accounts were the main determinants in determining which website was the best. With over 1,358,243 user profile accounts and still growing allakhazam. com clearly dominates this field as the closest rival to it which is worldofwar. et only has 172,873 user profiles. The Comparisons Part C A combined effort SWOT Strengths * Most sites are compatible with a large amount of other websites and software. * Well organized forums and ecommerce options * Visually appealing * A large amount of loyal consumers * A good depth in user customization Weaknesses * Majority of sites lack audio and video capabilities * Differentiation is difficult as a lmost all of the services are available through other companies * Hard to establish steady cash flow * Must keep up with technology and updates. Opportunities Possible target market for services are ever growing * Innovative games and services are easier to promote due to a larger demographic learning to use the internet, innovation in online games is not hard to create awareness for Threats * Increasing of competing companies providing similar services * It is easy for a company to become obsolete in this industry as technology is always advancing. * It is easier for companies to commit reverse engineering on a service or product and provide generic copies. Porters’ Five forces 1 Competition between rival companies is a constant issue for the online gaming industry. It is hard for any one business to get a competitive advantage over their competitors. A lot of companies are even teaming up in order to cope better with the increasing amount of competition. This will always be a negative force on a online gaming site. This force cannot be avoided as competition is evident in ever industry. The best that can be done is to offer competitive prices and incentives for consumers to continue to use the company’s services or products. 2 The threat of new entrants and innovation with both the technology and reativity of the products available will make it increasingly hard even for a well established company to stay on their feet. The online gaming industry is not a safe industry to penetrate and will never be. The best way to avoid this force from effective the possible success of any one company is to use people’s creativity and continue with good e-commerce and market research that way a company can stay on top of possible incoming trends and fads. 3. Reverse engineering is a constant problem in the electronic world and the online gaming industry is no exception. The threat of the competition copying your services or products and offering generic products to consumers that could have created cash flow for the original creators is a constant issue. The best way to deal with this negative force is to use the government and protect your company’s ideas and innovations with copyright. 4. Suppliers are always looking to charge more for their products whereas consumers are always looking to get a cheaper price; it is a loose, loose situation for any one company and can only be tackled by either sacrificing the customer satisfaction or risk loosing your supplier and having to find another. A balance between the two is the most opportune way to handle this dilemma. The rules of supply and demand come into particular focus here. Proper market research and preparation work can help to avoid this issue. 5. As was discussed in the previous issue; consumers are always after a lower price, and ounce again the best way to handle this situation is to conduct decent consumer behaviour research and market research to avoid missing the next big opportunity in the market.

Rhetorical Definition and Examples Syllepsis

Rhetorical Definition and Examples Syllepsis Syllepsis is a rhetorical term for a kind of ellipsis in which one word (usually a verb) is understood differently in relation to two or more other words, which it modifies or governs. Adjective: sylleptic. As Bernard Dupriez points out in A Dictionary of Literary Devices (1991), There is little agreement among rhetoricians on the difference between syllepsis and zeugma, and Brian Vickers notes that even the Oxford English Dictionary confuses syllepsis and zeugma (Classical Rhetoric in English Poetry, 1989). In contemporary rhetoric, the two terms are commonly used interchangeably to refer to a figure of speech in which the same word is applied to two others in different senses. EtymologyFrom the Greek, a taking Examples E.B. WhiteWhen I address Fred I never have to raise either my voice or my hopes.Dave BarryWe consumers like names that reflect what the company does. We know, for example, that International Business Machines makes business machines, and Ford Motors makes Fords, and Sara Lee makes us fat.Anthony LaneAna... first meets Christian Grey at Grey House, which is home to Grey Enterprises, in Seattle... Ana, ushered into his presence, stumbles first over the threshold and then over her words.Robert HutchinsonVegetarianism is harmless enough, though it is apt to fill a man with wind and self-righteousness.Sue TownsendI searched for a sign that she had witnessed more of Mrs. Urquharts scandalous behavior, but her face was its usual mask of Max Factor foundation and disappointment with life.Charles DickinsMiss Bolo rose from the table considerably agitated, and went straight home in a flood of tears, and a sedan chair.Ambrose BiercePiano, n. A parlor utensil for subduing the impenitent visitor. It is operated by depressing the keys of the machine and the spirits of the audience. James ThurberI finally told Ross, late in the summer, that I was losing weight, my grip, and possibly my mind.Margaret AtwoodYou most likely need a thesaurus, a rudimentary grammar book, and a grip on reality.Tyler HiltonYou took my hand and breath away.Mick Jagger and Keith RichardsShe blew my nose and then she blew my mind.Dorothy ParkerIts a small apartment. Ive barely enough room to lay my hat and a few friends. Observations Maxwell NurnbergZeugma, syllepsis- even dictionaries and linguists find it difficult to agree on which is which. They agree only that what is generally involved is a verb (or some other part of speech) that is doing double duty. In one case theres a syntactical problem; in the other, a verb has two or more objects yoked together, objects that are not compatible, since for each the verb is used in a different sense; for example, He took his hat and his departure.Kuang-ming WuSignificantly, zeugma or syllepsis is word-yoking often because it is meaning-yoking. In opening the door and heart to the homeless boy, for instance, opening the heart opens the door, for it is the heart that opens or closes the door; to open yokes the heart inside with the door outside. To open performs a zeugma-activity. Or is it syllepsis? In any case, metaphor performs both functions . . .. Metaphor is a zeugma(-syllepsis) yoking two matters under one word (verb), yoking old and alien, past and future. Pronunciation: si-LEP-sis

Cyber Bullying Essay Example | Topics and Well Written Essays - 1000 words

Cyber Bullying - Essay Example This type of bullying often starts as a rumor, a photo or sometimes a forwarded message which spiral out of control. Cyber-bullying affects people at any place and at any time (National Center Missing & Exploited Children 2015). There are diverse forms of bullying, however, the most common are flaming and trolling which involves posting hostile messages with the intention of inflaming the emotions of other people and happy-slapping which involves recording a person being harassed physically then posting the video online. Other forms of cyber bullying include identity theft that involves stealing someone’s password and hijacking their online accounts to post humiliating pictures or information, photo-shopping, physical threats and rumor spreading. In relation to this, Amanda Todd expounds on how she became a victim of cyber bullying (The Amanda Todd Story 2014). In her story, she links he emotional discomfort with her interaction with an unknown person who ended up posting her naked photo in Facebook. It is through the rapid spread of the photo in the social media that she became an enemy to all people including her close friends. Victims of cyberbullying often portray specific signs. For instance, a child being bullied may avoid a computer, cell phone, as well as technological devices associated with receiving messages and emails. Other children may withdraw themselves from family or friends, avoid conversations associated with computers, or exhibit not only signs of low esteem, but also depression and fear. In addition to having poor grades, others develop poor eating and sleeping habits. In her video, Amanda Todd also expounds on the effects of cyber-bullying to her well being. The loneliness she had as a result of losing close friends made her feel depressed to a level that she started using drugs in order to forget about her experiences (How to Change Children from by Standing to Upstanding 2014). Apart from secluding

Raising and countering objections regarding the decision to get an MBA Essay

Raising and countering objections regarding the decision to get an MBA - Essay Example It is also a fact that earning an MBA degree will not automatically grant you a management or executive position-you must have essential skills and experience as well. WHY ONLY THE MBA: For nearly all individuals, advanced education college, technical school, graduate studies, and company training increase employability and average income. Many jobs require minimum education levels to even be considered. For example, I believe every country requires new teachers to have a bachelor’s degree in education. To be a layer you must have a graduate degree in law and the same for medicine and engineering. Individuals planning on college should look at the lifelong income they can expect from a degree. For example very bright student who go into teaching should expect must lower lifetime income than a business major. It’s also important to know that getting masters in education will keep you out of teaching. The schools will not pay for a MA degree in a new hire, they can hire a BA for much less. Only when you have time, you should consider getting the MA. In the case of PHD any jobs do not reward workers for having a PHD, so there is less motivation to get a PHD (expect among college professors). Many careers such as business accounting and law do not demand PHD so there are few people with these degrees. Coming back at my point generally for business the MBA is considered the terminal or highest degree. However mixing a specialty with an MBA can increase income such as Engineer w/ MBA or MD with MBA who can run a company or organization. Simply the MBA can work as evergreen degree. People object that MBA has lost his worth now: People object that MBA has lost his worth in current economic condition where the employment level is increasing with stunning speed. But according to my research MBA still have certain advantages those can beat all the objections. Better hiring opportunities: As general rule it is considered that more education means more earning . But according to me this rule is especially true for MBA. Many of the Companies have decided to increase their hiring of MBA. According to Corporate Recruiters Survey 2011 Unemployment rates in both the United States and the European Union reached 10-year highs throughout 2009 and 2010. But the 2011 MBA class can breathe easier, however, when it comes to finding a job, as hiring for new MBA graduates trends in a positive direction. In addition simply the MBA is the key door to enter in the world of reputed organizations. Better earning opportunities: Because of MBA you will earn higher salary because of your skills. . According to Corporate Recruiters Survey 2011 84% of employers are offering the MBA’s a benefit package in addition to their salaries. According to United Stated department for labors the management occupations have the higher pay scales in relation with other occupations. This simply shows the worth of MBA degree as a lifesaver. Better relationships: MBA is t he other name of relationships. Being a MBA you are able to deal with every kind of person. For example a manager with a MBA degree with the specialization in Marketing is able to tackle and deal a lot of people at a time in efficient manner. Better skills: Being an MBA you can polish your skills in efficient manner. MBA program is designed especially for business skills. With the help of MBA, you will have much of the knowledge,

Enforcement mechanism Essay Example for Free

Enforcement mechanism Essay 1). In the absence of any legally binding enforcement mechanism, individual cartel producers may find it advantageous to cheat on the agreements and engage in secret price concessions. 2). When a promisor fails to put full effort into the performance of an agreement, yet the lack of effort is not independently verifiable, this lack of effort constitutes a 3). The Herfindahl-Hirschman index is a measure of ____. 4). In long-run equilibrium, all firms in a pure competition market situation operating under a condition of certainty will have identical costs even though they may use different production and operation techniques. 5). The distinctive characteristic of an oligopolistic market structure is that there are recognizable interdependencies among the decisions of the firms. 6). The Sherman Act prohibits: 7). Buying electricity off the freewheeling grid at one quarter til the hour for delivery on the hour illustrates: 8). Effective collusion generally is more difficult as the number of oligopolistic firms involved increases. 9). In pure competition: 10). An oligopoly is characterized by: 11). The kinked demand curve model was developed to help explain: 12). The profit-maximizing monopolist, faced with a negative-sloping demand curve, will always produce: 13). Capital expenditures: 14). Which of the following public policies has (have) the effect of restricting competition: 15). The cost of capital can be thought of as the rate of return required by investors in the firms securities. 16). ____ occur whenever a third party receives or bears costs arising from an economic transaction in which the individual (or group) is not a direct participant. 17). A firm in pure competition would shut down when: 18). The expected rate of return from a share of stock consists of: 19). In the purely competitive case, marginal revenue (MR) is equal to 20). In the  short-run for a purely competitive market, a manufacturer will stop production when: 21). Patents have been defended by some on the grounds that they stimulate inventive activity. Others have argued for changes in current patent laws because: 22). A monopoly will always produce less than a purely competitive industry, ceteris paribus. 23). The practice by telephone companies of charging lower long-distance rates at night than during the day is an example of: 24). When the cross elasticity of demand between one product and all other products is low, one is generally referring to a(n) ____ situation. 25). The decision by the Municipal Transit Authority to either refurbish existing buses, buy new large buses, or to supplement the existing fleet with mini-buses is an example of: 26). Which of the following statements is (are) true concerning a pure competition situation? 27). Which of the following are not approaches to resolving the principal-agent problem: 28). If a cartel seeks to maximize profits, the market share (or quota) for each firm should be set at a level such that the ____ of all firms is identical. 29). In the electric power industry, residential customers have relatively ____ demands for electricity compared with large industrial users and generally are charged ____ rates. 30). The largest problem faced in cartel pricing agreements such as OPEC is: 31). Non-redeployable durable assets that are dependent upon unique complementary and perfectly redeployable assets to achieve substantial value-added will typically be organized as 32). Governance mechanisms are designed 33). A(n) ____ is characterized by a relatively small number of firms producing a product. 34). The antitrust laws regulate all of the following business decisions except ____. 36). In the case of pure monopoly:

The Development of the Hero in Little Women Essay -- Louisa May Alcott

  Louisa May Alcott furnishes a probing look at the hero through recognition of how the imaginary hero of romantic fiction is not always the ideal while bringing the reader to see the heroic in the everyday lives of four young women with the primary emphasis falling on Jo. In the chapter, "Castles in the Air," as each of the characters envisions the distant future (ten years hence anyway), Jo remarks, "I want to do something splendid before I go into my castle-- something heroic or wonderful that won't be forgotten after I'm dead. I don't know what, but I'm on the watch for it, and mean to astonish you all some day" (Alcott 133). As the book progresses, many references are made to show the shallowness that has begun to be associated with the heroic. ". . . Laurie heroically shut his eyes . . ." (Alcott 264). "Fred is not my model hero" (Alcott 294). Finally, Jo focuses the conflict in recognizing the heroic when she reaches the point of realizing that she "preferred imaginary heroes to real ones, because when tired of them, the former could be shut up in the tin kitchen till called for, and the latter were less manageable" (Alcott 298). With Jo March, Alcott presents a modern young woman in a day when women were very much relegated to a specific role within the home. From the opening pages of the book, Jo exhibits a unique strength of character that refuses to be molded to the traditional form. She longs to be a boy, primarily because of the opportunities available to the male in society. However, taking her unusual family upbringing and applying it to Jo's determination to be different creates an individual who is heroic in her strength and courage to stand out in society and her ability to share that quality with othe... ...he wife and mother. Rather, she insists that she will carry her share and help in the earning of the home as a condition of marriage (Alcott 438).    Jo's journey to the heroic ultimately leads her to a role where her life is spent in giving herself to others, shaping them to be themselves while still maintaining proper place in the grand scheme of things. Through her characterization, a hero is fully developed as one with the strength of character that allows one to be uniquely different while seeking always to help others in the journey of life by placing them ahead of oneself. Jo's heroic act that will not be forgotten after she's dead, only a dream as a young lady, is realized through the lives she touches and the future generations she ultimately affects.    Works Cited Alcott, Louisa. Little Women. Intro. Ann Douglas. NY: Signet Classic, 1983.

Mounties v. Cowboys Essay

1. Sarah Vowell reverses her friend’s assertion of Canada not being inspirational by writing about the Royal Canadian Mounted police, and how they are different from American cowboys who were taught to shoot any Indian that approached camp. The Mounties knew to avoid America’s problem with the western Native American tribes. She compares Canada’s one law for everyone to the America that always spoke of equal rights, yet they still have a lot of work to do about it. Although Canada may seem like a boring country that hasn’t really done much, it was actually a place of refuge for the north-west Native American tribes back in the day. The Indians called the border line between America and Canada the â€Å"medicine line†, and if they did not want to be shot at for approaching American settlers, that is where they needed to go. It may look like the Mounties haven’t done anything dangerous or victorious, but they are known for their fairness to Ind ians who seek refuge in their country, and that is how I see Sarah Vowell reversing her friends’ assertion that Canadian history â€Å"isn’t inspiring†. 2. I think Sarah Vowell was expecting her readers not to be so surprised that Americans don’t really think about Canada at all. Canada isn’t really considered a threat to America because it’s such a peaceful and harmless country. Sara vowell even mentions how Canada gained independence through polite meetings with Britain. Other countries would just go to war to gain their independence. If Canadians could gain their independence just for being nice and cooperative, what is there to worry about? People don’t really take Canada seriously anyway. Canada is like that one neighbor that never leaves the house, but is always happy and welcoming when people go to visit. So when an American says they don’t think about Canada at all, they mean it. 3. â€Å"Cowboys v. Mounties† is a Rhetorical mode compare and contrast essay. Sarah Vowell compares the Canada and America’s patriotism. She compares the Canadians who are so selfless and non-violent, to the Americans who are so aggressive and prideful. One way we know for sure that this is would be a compare and contrast essay is just by reading the title. It says â€Å"Cowboys V. Mounties†. Another way we know that this is a compare and contrast essay is by the way the Canadian woman asked an American man what Americans really thought about Canada. His response would later lead into the author  comparing two countries. 4. Sarah Vowell’s introduction strategy begins with relevant background material. She starts off her first sentence in all capital letters, and that definitely catches the readers’ eye. I like the way Sarah Vowell keeps her readers interested and curious through her opening sentence â€Å"CANADA HAUNTS ME†. Of course, people want to know how a very peaceful country could haunt someone. I think that the audience that Sarah vowell was trying or expecting to hook was the Americans, and that her whole purpose was to change their point of view on Canadian history and their country. 5. Sarah Vowell’s opinion in the sermon is similar to her ideas about American and Canadian culture in â€Å"Cowboys v. Mounties†. Just from synthesizing the article and quote from the book, we could tell that in general, Sarah Vowell thinks that the â€Å"peaceful and cooperative† America that everyone dreams of is actually Canada. In the quote and article, it looks like Sarah admires Canada for the way they handle things, like their fairness to everyone. It looked like she was trying to say that America needs to be calmer instead of being all aggressive, and that they need to start acting on things they always speak of. Both of these countries were under the rule of Great Britain and they both wanted independence. They just achieved it differently. America went to war and Canada went to meetings. I think what Sarah vowell is trying to say through her writings is that America doesn’t need to be so prideful and mean just to be a great country.

Case: Patients like me Essay

Patients like me(PLM) is a social network which covers different diseases. Members get access to a large database of information about other people who has the same illness as them selves. They also have access to forums, which lets them communicate with other patients as well. This enables patients to get information about their disease and gain new insight, the possibility to ask for practical advice, which doctors do not know about. Other reasons for becoming a member can be to contribute to research about their disease, to help other people with the same medical problems, sharing experiences and having someone to relate to and who knows what they are going through. The site thus covers human needs for both information and emotional support when handeling complex problems in pressing situations. Does the platform work for any diseases? In the short term the platform is most useful on diseases that have a lot of daily practical aspects to it. This is because this is where other patients can best contributing with advice. In the longer term medical companies can use the information to research new drugs. 2. What are the reactions of physicians to sites like PLM? Do you agree with them? Reactions for physicians are mainly issues of misinformation and for what purpose the information is used. When it comes to misinformation this is related to people self reporting on their illness and people without a medical degree voicing their unqualified opinion about drugs, other peoples symptoms ect. The statements on these pages can have consequences that unqualified person did not intend. When it comes to misinformation I have agree with the physicians. There are limitations to the data posted by the unqualified members of sites like PLM. On the other hand I am also of the opinion that even though the information is self-reported, it can be a valuable lead and provide information that is good enough for a particular use. This large amount of self reported information could also be a way to gain new insights that were previously unknown. 3. Should PLM launch the General Platform? If yes, how does it ensure that it is as successful in engaging patients as its current platform? If no, how does PLM grow? From a business standpoint, PLM should launch the General Platform. This creates a business opportunity to start the first communities for a lot of different illnesses that does not yet have a social network. The first mover advantage is very significant in social media and should be taken advantage of. There are a number of factors that make up a digital social network with engaged users. One of them is functionality and ease of use. This is very important so that the user experience is as enjoyable as possible and thereby barriers to usage are as low. Secondly, the content that is on the site needs to be of use for the members using it. This means that there should be some sort of moderation on the site. This is important since bad/abusive/misinforming users tend to crowd out the good/contributing users. If abusive users are allowed to still be active on the site can make potential members shy away from the site. This will seriously damage the PLM brand and profitability in the long run. By being aware of this and having prepared systems to handle this kind of problem the risk of this happening is limited. 4. So far, PLM has generated revenues by providing market research to pharmaceutical companies. Should it expand its business model to insurance companies and research institutions? Does it have the potential of becoming the â€Å"Bloomberg of medical data’? PLM has opened a large amount of data about different patients that would otherwise not be avaliable to third party institutions. This makes it possible for them to become a †Bloomberg of medical data†. It is without doubt that this can be a large business opportunity for PLM and the firms in need of medical information. If insurance companies could get better insight into how the populations health is, they could write more precise policies which better descibes the risk that patients are exposed to. If the risk is overstated, this means more expensive insurrance. This can lead to a loss of marketshare for the insurrance company and higher prices for consumers. Research institutions can get access to data that they might not have been able to get or would have cost a lot of money to gather. This would be a win-win situation for both PLM, the research institutions, insurance companies and patients.

William ShakespeareS Tragedies Essays - Love Stories, Free Essays

William Shakespeare'S Tragedies Essays - Love Stories, Free Essays William Shakespeare'S Tragedies Shakespeare is not our poet but the worlds, stated by W. S. Landor in 1846 (Lamb 340). William Shakespeare has given the world a whole new perspective on poetry. Usually the pieces he has written are either hated or loved. He has written comedies, romances, and tragedies. All of his pieces have been wonderful but the ones that stand out the most are his tragedies. The elements he uses in his tragedies set them above all the rest. All the tragedies, which include Romeo and Juliet; Hamlet; King Lear; Othello; MacBeth, all share similar characteristics. Most people think that the main element in Shakespeares tragedies is death, but this is untrue. William Shakespeare has written many tragedies that share similar elements to make his pieces of literature attractive to the audience. William Shakespeare uses the feeling of sorrow in all his tragedies he has written to make the audience admire the character who faces adversity . One of the many miracles of his pieces are how people learn to love the man is disliked when he suffers (Jorgensen 8). All of Shakespeares protagonists learn as the play goes on how to react from the ordeal (Jorgensen 1). This element of his writing is more important than the deaths or who wins or loses. The suffering in Shakespearean plays really shows what a tough world is mainly about. Jealousy in Othello, lust in Antony, revenge in Titus and Hamlet, and hatred in Coriolanus gives the tragedies most of their dynamics, but the deeper feelings come from sorrow (Jorgensen 8). One of lifes major paradoxes is love through suffering. As people suffer, they learn to love the things that are most important to them. The betterment of humans comes from suffering. In the tragedy of King Lear, the character of Kent says, Almost sees miracles, but m isery (Jorgensen 8). This exemplifies the suffering the Shakespeare uses in his works. The quote means that many events that you think are miracles can turn out to be miseries. Another tragedy in which Shakespeare uses sorrow is in Hamlet. Hamlet says, But I have within which passeth show; These but the trappings and the suits of woe (Lamb 261). Hamlet is sorrowing for the death of his father. No one cares about Hamlets personality, but the audience endures how the character suffers. Also in the play of As You Like It, Duke Senior gives a speech in which it shows the impact of pain of feelings. The Duke and his companions benefit from the cold weather rather than suffer (Jorgensen 9). Shakespeare considers the sorrow worse than any death. The pain of feelings really gets the audience into the play. People would rather like to watch characters suffer than be in a good mood. Shakespeare capitalizes on the feeling of sorrow to make his tragedies better than any others. Another great element that Shakespeare includes in most of his tragedies is the ordeal of the hero and heroine. The hero and heroine in the tragedies have a special passion between them (Jorgensen 1). The play of Romeo and Juliet indicates how well Shakespeare uses the hero-heroine theme. Everybody loves the characters of the charming Romeo and the beautiful Juliet. In Romeo and Juliet, the passion between the two is so strong that they go against their family values and marry each other. Passion in the tragedies gives the audience something to admire. This play is suited for love. Romeo and Juliet show youthful, tragic love (Kirsch 505). Passion is used in the never forgetting balcony scene. Romeo speaks, Th exchange of thy loves faithful vow for mine (Lamb 165). The passion here is so magnificent that the audience can not help to be amazed. Unlike Romeo and Juliet, the play of Antony and Cleopatra differs. Shakespeare describes the hero-heroine element in Romeo and Juliet as death marked while he describes Antony and Cleopatra as having a grander passion (Kirsch 506). In the play of Antony and Cleopatra, Antony says to Cleopatra, Theres beggary in the love that can be reckoned (Lamb 164). This shows the passion between the hero and heroine. The hero-heroine ordeal in most of Shakespeares tragedies along with passion is one element

More About Indirect Objects in Spanish

More About Indirect Objects in Spanish In Spanish, you may find indirect object pronouns where you least expect them, at least if your native language is English. That is because in Spanish, the indirect object pronouns have a much wider variety of uses than they do in English. As you may recall, in English the indirect object pronouns are used almost exclusively to indicate that someone has been the recipient of a verbs action although not directly acted upon. Thus, in English, the indirect object is often a shorter substitute for saying something is being done to or for someone. The same usage is common in Spanish (although the use of the indirect object is usually mandatory in such sentences, not so in English). A few examples should help explain this usage: English: I am giving him the books. Spanish: Le doy los libros. Explanation: Book (libro) is the direct object of the verb because it is the object that is given. The indirect object is him, because he is the recipient of the action. The English sentence is the equivalent of I am giving the book to him. English: He showed her the house. Spanish: Le enseà ±Ãƒ ³ la casa. Explanation: House (casa) is the direct object because it is what was shown. The indirect object is her, because she is the recipient of the action. The English sentence is the equivalent of He showed the house to her. English: They are serving us the dinner. Spanish: Nos sirven la cena. Explanation: Dinner (cena) is the direct object because it is what is being served. The indirect object is us, because we are the recipients of the action. The English sentence is the equivalent of They are serving the dinner to us. In Spanish, indirect object pronouns are used in similar sentences that would be awkward in English. For example, while it is possible to say, They are painting me a house, it would be more common to say, They are painting a house for me. In Spanish, there is no awkwardness; the normal sentence construction still would be Me pintan una casa. The main point of this lesson, however, is that Spanish uses the indirect objects in many cases where it would be impossible to do so in English. As noted above, English typically uses the indirect object for cases in which the object is the recipient of some object or action. In Spanish, however, the indirect object can be used in other types of instances where the object is merely affected by the action. The use of the pronoun indicates only that the person was affected by the verb; exactly how the person was affected is determined by the context. Also, in English it is almost always the case that a sentence with an indirect object also has a direct object (as in the above examples). However, in Spanish there are some verbs (the most common being gustar, to be pleasing) that take an indirect object without needing a direct object. Following are examples that should help clarify some common types of uses of indirect objects. The indirect object pronouns le and les (the third-person indirect objects) are used in the following examples to make it clear that an indirect object pronoun is being used. (In the first and second persons, the indirect and direct objects are the same; for example, me can function as either an indirect or direct object.) Indicating that a person received some emotion, sensation, result or impression: El trabajo le abruma. (The work is overwhelming to her.) Le gusta el programa. (The program is pleasing to him.) No voy a explicarle las teorà ­as. (I am not going to explain the theories to you.) Les obligà ³ que comer. (He forced them to eat.) La decisià ³n le perjudicà ³. (The decision harmed him.) Les es ventajoso. (It is advantageous to them.) Indicating a loss of something: Le robaron cincuenta euros. (They took 50 euros from her.) Le sacaron un rià ±on. (They took out one kidney from her.) Le comprà © el coche. (I bought the car from him or I bought the car for him.) Las inversiones le devaluaron. (The investments lost money for him.) With various phrases using hacer or tener: Les hacà ­a  feliz. (It made them happy.) Les tengo miedo. (Im afraid for them.) Le hizo daà ±o. (It hurt her.) When a verb affects a body part or an intimate possession, particularly clothing. In such cases, the pronoun is seldom translated to English: Se le cae el pelo. (His hair is falling out. Note that, as in this example, when a reflexive verb is used, the reflexive pronoun comes before the indirect-object pronoun.) Le rompieron los anteojos. (They broke his glasses.) With certain verbs to indicate sufficiency or insufficiency. The pronoun isnt always translated to English. Le faltan dos euros. (She is two euros short.) Les bastan 100 pesos. (A hundred pesos is enough for them.) When making requests or addressing someone: Le pidieron dos libros. (They asked her for two books.) Les exigià ³ mucho dinero. (It required much money from them.) Les dijo que es peligroso. (He told them it is dangerous.)

Evaluating Client Profile 2 Using a Cognitive or RET Approach Assignment

Evaluating Client Profile 2 Using a Cognitive or RET Approach - Assignment Example There are several cultural issues that need to be attended with this client. The case description says Aaron is Syrian-American. I would need to learn more about his cultural background, cultural values, and expectations. I would need to know when he or his family came to this country and what his and his family’s level of acculturation is. I would need to learn more about his religiosity, and his religious values and practices to make sure I respect them and incorporate them while developing treatment goals and plan. For example, he might not be comfortable with female therapist or sessions might interfere with some religious practices. Finally, his age should be considered too. He is a minor, but very close to the age of majority. Thus the controversy of dependence versus independence may arise with him. I could address this controversy by considering some ethical and legal issues described below. I would consider several ethical and legal issues with this client. First of a ll, he is a minor (17 years old). I would need to get informed parental consent to start the therapy with Aaron. In addition to parental consent, I would need to get his assent to engage in therapy.

Module Synthesis Essay Example | Topics and Well Written Essays - 1250 words

Module Synthesis - Essay Example If this doesn’t have the ability to change and create alternative awareness through conscious beliefs, then it also leads to isolated interpretations and conceptions. This is not only important for basic knowledge but also in relation to the classroom and how information is taught to students (Davis, Sumara, Kapler, 2000). Defining how realities and knowledge changes with new information is an important concept relating to changing perceptions according to the fluid ways that discoveries and information add into belief systems both personally and in the classroom. The first way in which knowledge changes is through alternative realities and perceptions which many live with. An example of this is given by Wade Davis (2011), which shows how different cultures have alternative beliefs and perceptions. The main ideology which Davis states in the beginning is that we all live in the same reality and come from the same human species. However, the difference comes with our culture an d belief in the perception of culture. The areas we live, ideologies we are taught and expectations that occur when growing up are the main areas of knowledge that form our perceptions and beliefs. These change when the beliefs and rituals vary according to the society, culture and religion which one is in. For example, Davis shows that the knowledge of the world for one individual may be based on reaching enlightenment over a period of time while others are based on the surrounding region and what is required to keep balance in the area. Each of these adds fluidity to knowledge and change perceptions according to the main beliefs of the culture (Davis, 2011). The concepts of cultural differences that lead to alternative beliefs are one of the many facets based on awareness. From the example of Davis, it is seen that perception alters according to the environment, culture and the expectations that are a part of the discovery of various areas. The idea relates not only to how knowled ge changes according to culture but also applies to how information can change in the current context of areas such as the classroom. This is not only done with the understanding that knowledge is based on memorization or given lectures and information. Instead, there is a belief and understanding that there is not a fragment in learning. Knowledge comes from the environment, culture, religion, beliefs and rituals that one has. This can be given in the classroom with the way in which teaching occurs and is combined with the society and belief systems one incorporates from outside of the classroom (Davis, Sumara, Kapler, 2000). The idea of culture and beliefs connecting together education and information becomes important with the ideology of integrating the personal beliefs in the classroom while creating more perceptions for those that are learning in a school system. The idea of changing perceptions and knowledge according to culture and environment is further altered with the und erstanding of personal beliefs and how this is not fragmented. When one is able to change the ideas in their mind and incorporate other viewpoints, then it also alters how the world is seen and what changes. An example of this is noted from Jill Bolte Taylor (2011) in relation to how the brain works. The significant point is that insight, ideas and the personal understanding of the world changes even when an individual begins to use a different part of their brain. The idea